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Luxury Wine Marketing Liz Thach-Peter Yeung
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Luxury Wine Marketing
Liz Thach-Peter Yeung
A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
300 pages, 35 Illustrations, black and white
| Media | Books Book |
| Released | February 7, 2024 |
| ISBN13 | 9781913141578 |
| Publishers | ACADEMIE DU VIN LIBRARY LIMITED |
| Pages | 288 |
| Dimensions | 162 × 240 × 29 mm · 614 g |
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