Luxury wine marketing: The art and science of luxury wine branding - Peter Yeung - Books - Infinite Ideas Limited - 9781913022044 - September 23, 2019
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Peter Yeung
Luxury wine marketing: The art and science of luxury wine branding

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A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2019
ISBN13 9781913022044
Publishers Infinite Ideas Limited
Pages 300
Dimensions 240 × 163 × 31 mm   ·   610 g

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