Marketing Myopia - The Macat Library - Monique Diderich - Books - Macat International Limited - 9781912302161 - July 15, 2017
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Monique Diderich
Marketing Myopia - The Macat Library 1st edition

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount.

94 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 15, 2017
ISBN13 9781912302161
Publishers Macat International Limited
Pages 94
Dimensions 150 × 220 × 20 mm   ·   204 g
Language English  

Mere med samme udgiver

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