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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context - Advances in Tourism Marketing Antónia Correia
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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context - Advances in Tourism Marketing
Antónia Correia
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
256 pages, 40 Figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 31, 2019 |
| ISBN13 | 9781911396987 |
| Publishers | Goodfellow Publishers Limited |
| Pages | 280 |
| Dimensions | 232 × 158 × 17 mm · 436 g |
| Editor | Correia, Antonia (Universidade do Algarve, Portugal) |
| Editor | Fyall, Alan (University of Central Florida, USA) |
| Editor | Kozak, Metin (Dokuz Eylul University, Turkey) |
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