Grassroots Marketing: Getting Noticed in a Noisy World - Shel Horowitz - Books - Chelsea Green Publishing Co - 9781890132682 - 1990
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Shel Horowitz
Grassroots Marketing: Getting Noticed in a Noisy World Revised edition

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Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common - they won't have much money to spend on marketing efforts. This revised edition of "Marketing Without Megabucks" (1993) offers some grassroots tips.

306 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1990
ISBN13 9781890132682
Publishers Chelsea Green Publishing Co
Pages 306
Dimensions 253 × 197 × 16 mm   ·   630 g

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