Sharing Best Practices In Sport Marketing: The Sport Marketing Association'S Ina - Brenda G Pitts - Books - Fitness Information Technology, Inc, U.S - 9781885693525 - September 1, 2004
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Brenda G Pitts
Sharing Best Practices In Sport Marketing: The Sport Marketing Association'S Ina

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At the Inaugural Sport Marketing Association Conference in 2003, papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales process. This title presents the contents drawn from the research presentations delivered at the conference.

233 pages, Illustrations

Media Books     Book
Released September 1, 2004
ISBN13 9781885693525
Publishers Fitness Information Technology, Inc, U.S
Pages 233
Dimensions 215 × 283 × 15 mm   ·   708 g

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