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Greener Marketing: A Global Perspective on Greening Marketing Practice 1st edition
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Greener Marketing: A Global Perspective on Greening Marketing Practice
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
432 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 1, 1992 |
| ISBN13 | 9781874719144 |
| Publishers | Taylor & Francis Ltd |
| Pages | 432 |
| Dimensions | 347 × 159 × 26 mm · 658 g |
| Language | English |
| Editor | Charter, Martin |
| Editor | Polonsky, Michael Jay |
