Market Research In Action - Roe, Michael (Microlaunch) - Books - Cengage Learning EMEA - 9781861529381 - October 7, 2004
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Roe, Michael (Microlaunch)
Market Research In Action New edition

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Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

320 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2004
ISBN13 9781861529381
Publishers Cengage Learning EMEA
Pages 320
Dimensions 246 × 192 × 18 mm   ·   530 g

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