Marketing Communications: Principles and Practice - Kitchen, Philip (University of Hull) - Books - Cengage Learning EMEA - 9781861521965 - November 19, 1998
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Kitchen, Philip (University of Hull)
Marketing Communications: Principles and Practice New edition

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Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.

512 pages, illustrations, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 19, 1998
ISBN13 9781861521965
Publishers Cengage Learning EMEA
Pages 512
Dimensions 190 × 244 × 32 mm   ·   1.03 kg
Editor Kitchen, Philip J.

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