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The Trend Forecaster's Handbook
Martin Raymond
Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.
216 pages, 388 colour illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 1, 2010 |
| ISBN13 | 9781856697026 |
| Publishers | Laurence King Publishing |
| Pages | 216 |
| Dimensions | 221 × 280 × 20 mm · 954 g |
| Language | English |
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