Customer Relationship Management: How to Turn a Good Business into a Great One! (Medical Radiology / Diagnostic Imaging) - Graham Roberts-phelps - Books - Thorogood - 9781854181190 - February 20, 2001
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Graham Roberts-phelps
Customer Relationship Management: How to Turn a Good Business into a Great One! (Medical Radiology / Diagnostic Imaging)

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Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.

This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 20, 2001
ISBN13 9781854181190
Publishers Thorogood
Pages 230
Dimensions 141 × 15 × 210 mm   ·   435 g
Language English  

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