Customer Relationship Management: How to Turn a Good Business into a Great One! - Graham Roberts-Phelps - Books - Thorogood - 9781854181145 - March 13, 2001
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Graham Roberts-Phelps
Customer Relationship Management: How to Turn a Good Business into a Great One!

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This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

230 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 13, 2001
ISBN13 9781854181145
Publishers Thorogood
Pages 230
Dimensions 150 × 220 × 20 mm   ·   540 g

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