Handbook Of Research In International Marketing, Second Edition (Research Handbo - Subhash C. Jain - Books - Edward Elgar Publishing Ltd - 9781849803021 - November 30, 2011
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Subhash C. Jain
Handbook Of Research In International Marketing, Second Edition (Research Handbo 2nd edition

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The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future.

432 pages

Media Books     Book
Released November 30, 2011
ISBN13 9781849803021
Publishers Edward Elgar Publishing Ltd
Pages 432
Dimensions 156 × 234 × 27 mm   ·   756 g
Language English  
Editor Griffith, David A.
Editor Jain, Subhash C.

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