Tell your friends about this item:
Gender, Culture, and Consumer Behavior 1st edition
Ordered from remote warehouse
Our customers say:
Gender, Culture, and Consumer Behavior
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women?s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
488 pages, 13 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 21, 2012 |
| ISBN13 | 9781848729469 |
| Publishers | Taylor & Francis Ltd |
| Pages | 488 |
| Dimensions | 229 × 160 × 28 mm · 780 g |
| Language | English |
| Editor | Otnes, Cele C. (University of Illinois at Urbana-Champaign) |
| Editor | Zayer, Linda Tuncay |
