Entrepreneurial Management in Small Firms - Ian Chaston - Books - SAGE Publications Ltd - 9781848600249 - November 3, 2009
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Entrepreneurial Management in Small Firms


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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.


272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2009
ISBN13 9781848600249
Publishers SAGE Publications Ltd
Pages 272
Dimensions 170 × 242 × 20 mm   ·   610 g

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