Tourism Destination Marketing: Collaborative Strategies - Y. Wang - Books - CABI Publishing - 9781845936563 - 1996
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Y. Wang
Tourism Destination Marketing: Collaborative Strategies

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Provides a holistic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 1996
ISBN13 9781845936563
Publishers CABI Publishing
Pages 256
Dimensions 150 × 220 × 20 mm   ·   545 g   (Weight (estimated))

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