Inside City Tourism: A European Perspective - Aspects of Tourism - John Heeley - Books - Channel View Publications Ltd - 9781845411701 - February 21, 2011
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John Heeley
Inside City Tourism: A European Perspective - Aspects of Tourism

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This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

192 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 21, 2011
ISBN13 9781845411701
Publishers Channel View Publications Ltd
Pages 192
Dimensions 159 × 233 × 11 mm   ·   300 g

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