Marketing Research: Approaches, Methods and Applications in Europe - Kent, Ray (University of Stirling) - Books - Cengage Learning EMEA - 9781844803279 - December 11, 2006
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Kent, Ray (University of Stirling)
Marketing Research: Approaches, Methods and Applications in Europe New edition

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Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

592 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 11, 2006
ISBN13 9781844803279
Publishers Cengage Learning EMEA
Pages 592
Dimensions 219 × 275 × 29 mm   ·   1.52 kg

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