Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands - The Ultimate Series - Crainer, Stuart (Suntop Media) - Books - John Wiley and Sons Ltd - 9781841124391 - December 30, 2002
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Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands - The Ultimate Series 2nd edition


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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.


246 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2002
ISBN13 9781841124391
Publishers John Wiley and Sons Ltd
Pages 256
Dimensions 155 × 232 × 13 mm   ·   408 g
Language English  

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