Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets - Bayler, Michael (Founder and Senior Partner of The e-Value Partnership, London, UK) - Books - John Wiley and Sons Ltd - 9781841121598 - December 5, 2001
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Bayler, Michael (Founder and Senior Partner of The e-Value Partnership, London, UK)
Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets

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Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules.

278 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2001
ISBN13 9781841121598
Publishers John Wiley and Sons Ltd
Pages 280
Dimensions 157 × 235 × 22 mm   ·   421 g

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