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Handbook of Research in International Marketing - Research Handbooks in Business and Management series Subhash C. Jain
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Handbook of Research in International Marketing - Research Handbooks in Business and Management series
Subhash C. Jain
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone interested in marketing research or international business.
520 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 26, 2003 |
| ISBN13 | 9781840649468 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 520 |
| Dimensions | 156 × 234 × 33 mm · 886 g |
| Language | English |
| Editor | Jain, Subhash C. |
