Religion And Consumer Behaviour In Developing Nations - Ayantunji Gbadamosi - Books - Edward Elgar Publishing Ltd - 9781839101021 - January 8, 2021
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Religion And Consumer Behaviour In Developing Nations


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Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.


256 pages

Media Books     Book
Released January 8, 2021
ISBN13 9781839101021
Publishers Edward Elgar Publishing Ltd
Pages 256
Dimensions 156 × 234 × 19 mm   ·   524 g
Editor Gbadamosi, Ayantunji
Editor Oniku, Ayodele C.

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