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Green Marketing in Africa: Navigating Sustainability and Future Trends in the Modern Marketplace - New Frontiers in African Business and Society Asare, Charles (Ghana Communication Technology University, Ghana)
Green Marketing in Africa: Navigating Sustainability and Future Trends in the Modern Marketplace - New Frontiers in African Business and Society
Asare, Charles (Ghana Communication Technology University, Ghana)
Green Marketing in Africa explores the comprehensive outlook of green marketing in Africa, using case studies to examine its historical antecedents, practical strategies and impact on consumer behaviour and environments and providing a prediction of the future trends in the area.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | May 13, 2027 |
| ISBN13 | 9781837424573 |
| Publishers | Emerald Publishing Limited |
| Pages | 324 |
| Dimensions | 150 × 220 × 20 mm · 519 g (Weight (estimated)) |
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