Strategic Marketing and Management of Tourism Destinations: Frontiers, Principles and Practices - - Books - CABI Publishing - 9781836992714 - November 30, 2026
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Strategic Marketing and Management of Tourism Destinations: Frontiers, Principles and Practices

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Taking an integrated and comprehensive approach, this fully updated book focuses on both the macro and micro aspects of destination marketing and management.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released November 30, 2026
ISBN13 9781836992714
Publishers CABI Publishing
Pages 648
Dimensions 150 × 220 × 20 mm   ·   1 kg   (Weight (estimated))
Editor Pizam, Abraham (University of Central Florida, USA)
Editor Wang, Youcheng (University of Central Florida, USA)

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