Advanced Introduction To Advertising (Elgar Advanced Introductions Series) - Patrick De Pelsmacker - Books - Edward Elgar Publishing Ltd - 9781802200881 - January 25, 2022
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Patrick De Pelsmacker
Advanced Introduction To Advertising (Elgar Advanced Introductions Series)

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

192 pages

Media Books     Book
Released January 25, 2022
ISBN13 9781802200881
Publishers Edward Elgar Publishing Ltd
Pages 192
Dimensions 150 × 220 × 20 mm   ·   387 g   (Weight (estimated))

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