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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed.
315 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 2, 2021 |
| ISBN13 | 9781799872665 |
| Publishers | IGI Global |
| Pages | 315 |
| Dimensions | 150 × 220 × 10 mm · 657 g |
| Language | English |
| Editor | Pereira, Ines |
| Editor | Santos, Jose Duarte |
