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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.
356 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2020 |
| ISBN13 | 9781799819714 |
| Publishers | IGI Global |
| Pages | 356 |
| Dimensions | 150 × 220 × 10 mm · 616 g |
| Language | English |
| Editor | Helmefalk, Miralem |
| Editor | Marcusson, Leif |
