The Guide to Persuasive Business Writing: A New Model that Gets Results - Royce Kay Murcherson - Books - Kendall/Hunt Publishing Co ,U.S. - 9781792412783 -
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Royce Kay Murcherson
The Guide to Persuasive Business Writing: A New Model that Gets Results Second edition

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Offers a new approach to business writing that uses a common sense model students can learn and use easily. This model is new to persuasive business writing, but it is also based on an old model of argumentation referred to as the Toulmin Model of Argumentation and is still taught in college and university classrooms.

277 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
ISBN13 9781792412783
Publishers Kendall/Hunt Publishing Co ,U.S.
Pages 277
Dimensions 150 × 220 × 10 mm   ·   614 g   (Weight (estimated))

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