Alternative Marketing Approaches for Entrepreneurs - Bjorn Bjerke - Books - Edward Elgar Publishing Ltd - 9781789909296 - September 3, 2019
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Bjorn Bjerke
Alternative Marketing Approaches for Entrepreneurs

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Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2019
ISBN13 9781789909296
Publishers Edward Elgar Publishing Ltd
Pages 320
Dimensions 156 × 234 × 18 mm   ·   486 g
Language English  

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