Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness - Dr Simon Kelly - Books - Kogan Page Ltd - 9781789664843 - December 3, 2020
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Dr Simon Kelly
Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2020
ISBN13 9781789664843
Publishers Kogan Page Ltd
Pages 264
Dimensions 165 × 645 × 25 mm   ·   1.73 kg   (Weight (estimated))
Language English  

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