Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits - Dr Rachel Lawes - Books - Kogan Page Ltd - 9781789662078 - March 3, 2020
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Dr Rachel Lawes
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

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Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.

280 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2020
ISBN13 9781789662078
Publishers Kogan Page Ltd
Pages 280
Dimensions 234 × 156 × 15 mm   ·   440 g
Language English  

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