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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits Dr Rachel Lawes
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.
280 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 3, 2020 |
| ISBN13 | 9781789662061 |
| Publishers | Kogan Page Ltd |
| Pages | 280 |
| Dimensions | 165 × 240 × 20 mm · 450 g |
