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To Boldly Go: Marketing the Myth of Star Trek Baker, Djoymi (RMIT University, Australia)
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To Boldly Go: Marketing the Myth of Star Trek
Baker, Djoymi (RMIT University, Australia)
A comprehensive analysis of the way myth and brand marketing function in the hugely popular TV and film series Star Trek.
16 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 6, 2018 |
| ISBN13 | 9781788310086 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 320 |
| Dimensions | 138 × 216 × 30 mm · 518 g |
