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Mastering Market Analytics: Business Metrics – Practice and Application Robert Kozielski
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Mastering Market Analytics: Business Metrics – Practice and Application
Robert Kozielski
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
430 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 24, 2017 |
| ISBN13 | 9781787148369 |
| Publishers | Emerald Publishing Limited |
| Pages | 448 |
| Dimensions | 146 × 233 × 28 mm · 795 g |
| Language | English |
| Editor | Kozielski, Robert (University of Lodz, Poland) |
