Sustainable Destination Branding and Marketing: Strategies for Tourism Development - Anukrati Sharma - Books - CABI Publishing - 9781786394286 - December 20, 2019
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Anukrati Sharma
Sustainable Destination Branding and Marketing: Strategies for Tourism Development

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This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.

264 pages, NO

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2019
ISBN13 9781786394286
Publishers CABI Publishing
Pages 260
Dimensions 250 × 178 × 20 mm   ·   810 g
Editor Hassan, Azizul (Tourism Consultants Network, Tourism Society, London, UK.)
Editor Pulido-Fernandez, Professor Juan Ignacio (University of Jaen, Spain)
Editor Sharma, Dr Anukrati (University of Kota, India)

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