Visual Branding: A Rhetorical And Historical Analysis - Edward F. Mcquarrie - Books - Edward Elgar Publishing Ltd - 9781785365416 - December 30, 2016
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Edward F. Mcquarrie
Visual Branding: A Rhetorical And Historical Analysis

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Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising.

288 pages

Media Books     Book
Released December 30, 2016
ISBN13 9781785365416
Publishers Edward Elgar Publishing Ltd
Pages 288
Dimensions 156 × 234 × 19 mm   ·   614 g
Language English  

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