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Chris Bilton
The Disappearing Product: Marketing and Markets in the Creative Industries Chris Bilton

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The Disappearing Product: Marketing and Markets in the Creative Industries

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

272 pages

Media	Books Hardcover Book (Book with hard spine and cover)
Released	September 29, 2017
ISBN13	9781785360725
Publishers	Edward Elgar Publishing Ltd
Pages	272
Dimensions	169 × 244 × 21 mm · 622 g

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