Kids and branding in a digital world - Barry Gunter - Books - Manchester University Press - 9781784992453 - November 1, 2015
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Barry Gunter
Kids and branding in a digital world

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How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

208 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2015
ISBN13 9781784992453
Publishers Manchester University Press
Pages 208
Dimensions 232 × 159 × 19 mm   ·   354 g
Language English  

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