Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series - Gordon Foxall - Books - Edward Elgar Publishing Ltd - 9781784716943 - November 24, 2017
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Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series


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This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.


160 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 24, 2017
ISBN13 9781784716943
Publishers Edward Elgar Publishing Ltd
Pages 160
Dimensions 138 × 216 × 10 mm   ·   208 g
Language English  

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