Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series - Gordon Foxall - Books - Edward Elgar Publishing Ltd - 9781784716929 - May 26, 2017
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Gordon Foxall
Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series

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This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 26, 2017
ISBN13 9781784716929
Publishers Edward Elgar Publishing Ltd
Pages 160
Dimensions 138 × 216 × 15 mm   ·   324 g
Language English  

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