Marketing for Entrepreneurs and SMEs: A Global Perspective - Maja Konecnik Ruzzier - Books - Edward Elgar Publishing Ltd - 9781783471751 - March 27, 2015
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Maja Konecnik Ruzzier
Marketing for Entrepreneurs and SMEs: A Global Perspective

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In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2015
ISBN13 9781783471751
Publishers Edward Elgar Publishing Ltd
Pages 256
Dimensions 156 × 234 × 15 mm   ·   390 g

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