Social Marketing And Behaviour Change: Models, Theory And Applications - Linda Brennan - Books - Edward Elgar Publishing Ltd - 9781782548140 - December 26, 2014
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Linda Brennan
Social Marketing And Behaviour Change: Models, Theory And Applications

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With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.

448 pages

Media Books     Book
Released December 26, 2014
ISBN13 9781782548140
Publishers Edward Elgar Publishing Ltd
Pages 448
Dimensions 156 × 234 × 29 mm   ·   786 g

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