Marketing for Entrepreneurs and SMEs: A Global Perspective - Maja Konecnik Ruzzier - Books - Edward Elgar Publishing Ltd - 9781781955963 - November 29, 2013
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Maja Konecnik Ruzzier
Marketing for Entrepreneurs and SMEs: A Global Perspective

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In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 29, 2013
ISBN13 9781781955963
Publishers Edward Elgar Publishing Ltd
Pages 256
Dimensions 150 × 220 × 20 mm   ·   545 g   (Weight (estimated))

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