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Handbook of Research on Customer Equity in Marketing - Research Handbooks in Business and Management series
V. Kumar
Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company's customers and includes Value Equity, Brand Equity and Relationship Equity.
520 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 30, 2015 |
| ISBN13 | 9781781004975 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 520 |
| Dimensions | 156 × 234 × 32 mm · 888 g |
| Language | English |
| Editor | Kumar, V. |
| Editor | Shah, Denish |
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