Handbook Of Research On Marketing And Corporate Social Responsibility (Research - Ronald Paul Hill - Books - Edward Elgar Publishing Ltd - 9781781003787 - July 25, 2014
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Handbook Of Research On Marketing And Corporate Social Responsibility (Research


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The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.


432 pages

Media Books     Book
Released July 25, 2014
ISBN13 9781781003787
Publishers Edward Elgar Publishing Ltd
Pages 432
Dimensions 156 × 234 × 27 mm   ·   776 g
Language English  
Editor Hill, Ronald Paul
Editor Langan, Ryan

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