Brands And Branding Geographies - Andy Pike - Books - Edward Elgar Publishing Ltd - 9781781001493 - February 28, 2013
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Andy Pike
Brands And Branding Geographies

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Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

384 pages

Media Books     Book
Released February 28, 2013
ISBN13 9781781001493
Publishers Edward Elgar Publishing Ltd
Pages 384
Dimensions 156 × 234 × 20 mm   ·   596 g
Language English  
Editor Pike, Andy

Mere med samme udgiver

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