Marketing Fundamentals - Risha Khandelwal - Books - Arcler Press - 9781779568700 - March 1, 2026
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Risha Khandelwal
Marketing Fundamentals

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Uncover how marketing connects businesses with consumers through value creation, relationship-building, and strategic positioning. Explore market segmentation, consumer behavior, branding, digital trends, and sustainable practices using practical examples and analytical frameworks to drive growth in competitive markets.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2026
ISBN13 9781779568700
Publishers Arcler Press
Pages 234
Dimensions 150 × 220 × 10 mm   ·   470 g   (Weight (estimated))

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