Augmenting Customer Retention Through Big Data Analytics - - Books - Apple Academic Press Inc. - 9781774917213 - December 6, 2024
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Augmenting Customer Retention Through Big Data Analytics

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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

377 pages, 4 Illustrations, color; 18 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2024
ISBN13 9781774917213
Publishers Apple Academic Press Inc.
Pages 336
Dimensions 150 × 220 × 20 mm   ·   740 g
Language English  
Editor Chaudhary, Prashant
Editor Malik, Reena
Editor Sharma, Ambuj