Sustainability in Marketing Practice: Strategies for Industry 4.0 - Subrata Chattopadhyay-Udit Chawla - Books - Apple Academic Press Inc. - 9781774915882 - August 23, 2024
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Subrata Chattopadhyay-Udit Chawla
Sustainability in Marketing Practice: Strategies for Industry 4.0

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Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

355 pages, 28 Illustrations, color; 55 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 23, 2024
ISBN13 9781774915882
Publishers Apple Academic Press Inc.
Pages 306
Dimensions 150 × 220 × 20 mm   ·   700 g
Language English  
Editor Chattopadhyay, Subrata
Editor Chawla, Udit

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