Key Concepts in Marketing and Advertising - Jonah C. Pardillo - Books - Arcler Press - 9781774691540 - December 30, 2021
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Jonah C. Pardillo
Key Concepts in Marketing and Advertising

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Sheds light on various key terms used in marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.

282 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2021
ISBN13 9781774691540
Publishers Arcler Press
Pages 282
Dimensions 150 × 220 × 20 mm   ·   633 g

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